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Goods you can buy

Shadfem News March 24, 2017

The types of goods you can buy!

Types of goods in marketing
Convenience Goods

These are goods which are available to the consumer at their convenience. The goods come in different varieties and are affordable to buy. Convenience goods are normally non durable, and are of a low value,eg,biscuits,sweets, etc. This type of goods can be classified into 2 categories,namely :

Staple convenience goods:
These are goods that are planned for before entering a store or supermarket and these include bread, milk, paper etc.

Impulsive convenience goods: The impulsive convenience goods are purchased without any prior planning. Examples include chips, candies, soft drinks, wafers, ice creams etc.

Shopping Goods

The shopping goods are the products or goods that a buyer purchases after carrying out a thorough comparison of the same product but from different shops, stores or outlets. Consumers do this sometimes to be sure of what they are buying. Buying decision comes after being satisfied with the product. These goods have more value than that of the convenience goods and they are bought occasionally and are durable. Buying decisions revolve around the price of the good, shape, color, size, quality etc. Examples include computer, TV,equipment etc.

Specialty Goods

The unique and unusual products are specialty goods, which are at least mapped in the customer’s mind. The buyer know exactly how much effort he has to exert to obtain it – normally these are of high value and the may not, or may be durable. The price is not amongst the chief considerations so these differ a bit from the shopping goods. Examples are of automobiles, jewelry, antiques.

Unsought Goods
Consumers don’t think of buying these kind of goods but they do buy out of the emergence to use it or the risk that may likely be prevented if it is bought.
This category is really a specific category of the consumer goods where the people do not have any desire to shop the product. They normally do not have any need, but instead of to be used on some special occasions.
Eg fire extinguisher, reference materials, drugs, etc

Necessity goods
These are goods which consumer cannot do without buying on daily, weekly and monthly basis. The goods are bought on the basis of necessity. Eg water, food items, etc

164 total views, 2 today

what you don’t know about Mega 99

Uncategorized March 20, 2017


Abel Oluwafemi Dosunmu, known as Mega 99, is a Nigerian gospel Juju musician and songwriter.

He was born in Oshodi, a metropolitan city in Lagos state, the administrative division of Nigeria.He obtained a Bachelor of science(B. sc) degree in accountancy from Olabisi Onabanjo University .
In 1994, he established a musical group called Abel Dosunmu and the Mega 9’9 Band.His debut album titled My mother was released in 1998 and another album titled Prayer was released in 2000 but was famous for his album titled Money which was released in 2004. He later released “Ona Ara” in 2006 followed by “Weep Not” in 2008 and Thanksgiving in 2010. Another album titled Victory at last was released in 2012, Fear Not” in 2013 and Emajo Emayo was released in 2014.

My Mother (2008)
Prayer (2000)
Money (2003)
Ona Ara (2006)
Weep Not (2008)
Thanksgiving (2010)
Fear Not (2013)
Emajo Emayo (2014)

Source of article from Wikipedia

204 total views, 2 today

4Things you can do with your phone and probably don’t know

Uncategorized March 15, 2017




There are a few things that can be done in times of grave emergencies. . Your mobile phone can’t actually be a life saver or an emergency tool for survival. Check out the things that you can do with it:

🐾FIRST: Emergency
The Emergency Number worldwide for Mobile is 112.
If you find yourself out of the coverage area of your mobile; network and there is an emergency,
dial 112 and the mobile will search any existing network to establish the emergency number for you, and interestingly this number 112 can be dialled even if the keypad is locked. Try it out…

🐾SECOND: Have you locked your keys in the car?
Does your car have remote keyless entry? This may come in handy someday.
Good reason to own a cell phone: If you lock your keys in the car and the spare keys are at home, call someone at home on their mobile phone from your cell phone.
Hold your cell phone about a foot from your car door and have the person at your home press the unlock button, holding it near the mobile phone on their end. Your car will unlock.

Saves someone from having to drive your keys to you.

Distance is no object. You could be hundreds of miles away, and if you can reach someone who has the other ‘ remote ‘ for your car, you can unlock the doors (or the trunk)…

Editor ‘ s Note: It works fine! We tried it out and it unlocked our car over a mobile phone! ‘

🐾THIRD: Hidden Battery Power
Imagine your mobile battery is very low. To activate, press the keys *3370#
Your mobile will restart with this reserve and the instrument will show a 50% increase in battery.
This reserve will get charged when you charge your mobile next time.

🐾FOURTH: How to disable a STOLEN mobile phone?
To check your Mobile phone ‘ s serial number, key in the following digits on your phone: * # 0 6 #
A 15 digit code will appear on the screen. This number is unique to your handset..
Write it down and keep it somewhere safe. When your phone get stolen, you can phone your service provider and give them this code. They will then be able to block your handset so even if the thief changes the SIM card, your phone will be totally useless.

You won ‘ t get your phone back, but at least you know that whoever stole it can ‘ t use/sell it either. If everybody does this, there would be no point in people stealing mobile phones.

33713 total views, 1808 today

Marketing communication

Uncategorized March 11, 2017

Marketing communication.

Communication is key in every business. Communication flow enables every business to flourish and keep a healthy relationship and environment.

Marketing communication helps every aspect of marketing to function well. It enables a business to stimulate demand and bring in more customers.

When a good marketing communication is put in place, it creates room for a positive feed back and it fosters the habit of a follow up. There are two important questions that every businessman must ask. How do you get customers to buy your product and how do you maintain the customer’s to keep buying your product?  If that’s questions are properly addressed, the business will work fine and that is where marketing communication comes in.

146 total views, 3 today

Difference between a market and marketing

Uncategorized March 6, 2017

Market means any arrangement between buyers and sellers who meet to transact business. We can say that a market, does not necessarily mean a place, is the transaction that takes place between buyers and sellers for the purpose profit and satisfaction. Two things are involved, you go the market or transact business as a buyer or as a seller. A buyer expects to get satisfaction from the product or service bought and a seller is expected to make profit from such transaction. On the other hand, marketing is the process or strategy that makes the market a sweet experience. Marketing ensures that both the buyers and sellers get satisfaction from the transaction. Marketing sees to the fact that buyers enjoy the goods and services while sellers make their profit. Aspect of marketing like promotion, price, distribution (place), product /service and other variable elements make it easier for a market to take place.

173 total views, 1 today

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